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#Social listening tools for linkedin how to#
#Social listening tools for linkedin professional#
#Social listening tools for linkedin free#

LinkedIn profiles are for individuals.Your buyer persona should clarify your audience’s:įrom native LinkedIn capabilities to third-party apps and platforms, you need the right tools to market yourself and your business on LinkedIn.įirst, decide whether you need a LinkedIn profile, page, or both: To define your target audience on LinkedIn, use your existing buyer persona or draft a new one. Once you identify your target audience, you can create more relevant content and choose more effective tools-and avoid wasting resources in the process. For example, you may want to reach your goal by the end of the next quarter.īecause LinkedIn is home to such a large user base, it’s important to narrow down the types of people you want to reach. For example, you may need to clarify if new prospects would help you reach revenue goals. Relevant. Confirm that your goal aligns with your business needs.For example, you may need to review industry benchmarks to confirm the average cost per follower. Use data to confirm that your social media goal is reachable. For example, you may want to reach 1,000 followers for your company page. Measurable. Define the social media metric for tracking progress.For example, you may want to attract more followers so you can add more people to your sales pipeline. But when you use the SMART goals framework, you can turn your LinkedIn objective into something you can actually work toward and achieve. Cultivating a community of loyal customersĭeciding on a general goal is a great start.Acquiring new customers and closing deals.

Generating leads with lead magnets, subscriptions, free trials, and product demos.

Establishing yourself as a thought leader by sharing valuable insights and content.

Growing your audience and attracting more followers.

For example, your LinkedIn marketing goals might include … That way you can make a plan that supports your goals. Identify your marketing goalsįirst, define what you want to accomplish on LinkedIn. It’s essentially a roadmap you can refer to as you create content and allocate time for the social media channel. What Is a LinkedIn marketing strategy?Ī LinkedIn marketing strategy clarifies your goals and audience, identifies the tools to use, and provides justification for investing in resources.

Let’s look at how to use LinkedIn for marketing-from establishing yourself with a personal profile to promoting your business with a company page. So what’s the best way to get started with this social media channel?

Whether you want to share thought leadership, generate leads, or build your business, mastering LinkedIn marketing is essential.

With more than 750 million members, 600 million decision makers, and countless business pages representing virtually industry, LinkedIn is the top social media channel for professional and business-to-business (B2B) marketing.

#Social listening tools for linkedin free#

#Social listening tools for linkedin how to#

#Social listening tools for linkedin professional#